Garden's for a Future

Biomimicry: Marketing Social Ideas like the HIV Virus
November 11, 2010, 3:51 am
Filed under: Marketing

The HIV retrovirus is an intelligent design in spreading a horrible disease. It’s effects are slow to notice, and in the meantime, carriers are sexing it up and spreading their toxic asset to the world. We can use this.

The key mechanisms to remember are the route of infiltration, the dosage, and frequency of exposure.

In marketing, these three principles should be used and tested in unison. Sometimes the results are qualitative but they can be quantified if using digital or direct methods. On a side note, since I’m only focusing on social work, I’m not going to go into detail about digital methods for advertising a certain campaign. The methods I’m using are more localized, direct and personal like HIV.

Moving on, I’m currently working on cultivating the community here in Dallas-Fort Worth beginning in Arlington, Tx, which is right in the middle of the metropolitan sandwich. To get things started, it’s vital to have an idea that you love, cherish and enjoy. It would be best if you wanted it to be your life’s work, but it’ll suffice if it is something you believe in. Selling yourself (not your soul) is the best thing you should be good at.

The next step I chose was to develop relations amongst various non-profits, community gardens, and to get into various student organizations. The key is to surround yourself amongst people you do not know. Diseases can spread back and forth between two carriers but eventually you want to infect others before those two people develop a resistance or die. The same is true for an idea. Get away from like-minded people for a while and meet new people. The key here is to build relationships and real friendships. The message you spread will move onto those whom they know.

Once people see the projects you are working on or what you are promoting, you can begin to reach out to areas with concentrated groups. I chose to go to University departments. Here professors who teach lots of students will see what I’m working on. If it is truly something of interest, it will grab their attention. (I just got proof of that (twice) today November 10,2010). Other methods are to make announcements at various organizations. If they believe your project has value, they will carry those ideals for you. The infection is beginning to spread.

Now, it is time to show the fruits of your knowledge. You present to people why, what, and how you are doing this project. Hopefully, you gain their hearts and souls to work with you. Infestation complete. Now, it should begin to show signs of being a pandemic.

In this way, social ideas and projects become more infectious than the HIV virus. How? People talk more than they have sex. It’s an everyday activity with people you may or may not know who might spread it to people they may or may not know and so on.

Now, go do it with everyone you meet (spreading an idea that is, not sex).

P.S: Do not forget to be friendly and inviting. Frightening ideas will get you nowhere with people or in bed.


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